A LIMERICK sports nutrition company has renewed a €1million contract with Aldi, which will see their products stocked in over 160 stores nationwide.
FemFuelz, co-founded by Kylie O’Donoghue and two-time hurling All-Star William O’Donoghue, specialise in female-focused nutritional and protein supplements with each product formulated to meet the nutritional needs of the female body.
The company have been part of the Grow with Aldi programme, first signing a €1.6million contract which saw their products stocked in 163 Aldi stores nationwide.
Now, the Limerick company has signed another €1million contract with the German supermarket chain, that will see FemFuelz products stocked in stores throughout 2025.
The new contract will allow FemFuelz further develop new products and flavours while permitting team expansion, supporting the company’s growth ambitions.
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Kylie and William O’Donoghue, founders of FemFuelz said that the Grow with Aldi programme will help them to develop the company further.
“We are thrilled to continue our journey with Aldi through this significant contract. Our goal with FemFuelz is to empower women with nutritional products that support their overall health and wellness.
“We’re deeply grateful for the Grow with Aldi programme and to the Aldi buying team who have always supported our vision,” the sibling duo said.
Rachael O’Connor, Aldi Ireland Buying Director said that “FemFuelz exemplifies the boldness and innovation we seek in our Grow with Aldi participants.
“This contract not only highlights Aldi’s commitment to supporting Irish businesses but demonstrates the opportunities the Grow with Aldi programme can provide,” Ms O’Connor added.
