THE UNIVERSITY of Limerick’s (UL) marketing and communications team has taken home a gold award on the international stage for their superb storytelling.
The university’s ‘Little Gifts, Big Dreams at University of Limerick’ festive video took the gold award at the CASE Circle of Excellence awards.
UL’s video focused on the magic of Christmas, how it can be linked to education, and the possibilities it can bring took the top award in the ‘Videos: Holiday/Year-end’ category.
The video, filmed on UL’s campus, features local performers from the Gemstars School of Performing Arts, Fiadh Hussey and Cara Dunne, along with Fiadh’s mother Deirdre.
The idea for the video came from UL’s marketing and communications team, alongside videographer Ollie Phillips, a graduate from UL’s Music, Media, and Performance Technology programme.
The awards are considered the gold-standard for the international education sector.
Laura Ryan, director of marketing, communications and public affairs at UL, said that the video is underpinned by the “magic of childhood imagination.”
“Little Gifts, Big Dreams is a feel-good story powered by the magic of childhood imagination and the unlimited potential of education to bring big dreams to life.
“The story is seen through the eyes of two young girls who see their letters to Santa brought to life on the UL campus.
“It struck a chord far beyond the traditional university target audience – celebrating the spirit of ‘see it to be it’ that every child needs and the ambitions of a university determined to make dreams come true.”
