SHANNON Airport has retained its position as the country’s best airport brand, according to the RED C Brand Reaction Index (BRI) Ireland 2024.
The recent index shows Shannon Airport placed 51st in the top 100 emotionally connected brands, a four-point jump on its 2023 ranking, retaining its position as the highest-ranking airport brand in Ireland.
RED C conducted the BRI Test among 177 brands to see which brands have the highest emotional connection with consumers.
Tim Ryan, head of brand and marketing at the Shannon Airport Group said the ranking was “a testament to the incredible airport teams, working across all our departments, who consistently go the extra mile to provide a seamless experience for our customers”.
“It is because of this commitment that people continue to have such a positive and meaningful connection with Shannon Airport.”
The research was conducted online between May 2 and 22, with 2,024 respondents taking part in the survey.
RED C’s Brand Reaction Index uses facial expressions as shortcuts for emotions. Each time a brand is shown, consumers are asked to choose as quickly as possible the emotion that they feel when they see a given brand.
The data is then weighted across age, gender, region, and social class to be representative of all adults aged 18 years and over in the Republic of Ireland.
