SHANNON Airport has been ranked the number one airport brand in Ireland, according to a new survey from RED C.
The Brand Reaction Index put Shannon Airport at number 54 in the top 100 emotionally connected brands, the highest ranking airport in Ireland.
Tim Ryan, Head of Brand and Marketing at The Shannon Airport Group said: “It is fantastic to see we are ranked as the top airport brand in the country, and this really acknowledges the work across all our departments here in the airport.”
“It is because of this, that people associate such positive emotions and meaningful connections with Shannon Airport.”
Speaking on the results of the BRI, Jane Dunleavy, Associate Director at RED C said: “We do this Brand Reaction Index study to test if a brand has a strong enough emotional connection to drive positive feelings.”
“Our work suggests that strong emotional connects are vitally important as one of the key shortcuts to deliver brand choice. The higher the BRI score, the more likely a brand is to be chosen vs. competitors,” she said.
The research was conducted online where 2,025 respondents took part in the survey between June 1 and 22.
RED C’s Brand Reaction Index uses facial expressions as shortcuts for emotions. Each time a brand is shown, consumers are asked to choose as quickly as possible the emotion that they feel when they see that brand.
The data is then weighted across age, gender, region and social grade to be representative of all adults aged 18 years and over in the Republic of Ireland.
