A strategic step by the compliance monitoring leader to advance global expansion and foster innovation.
Rightlander Limited, an industry forerunner in advertising and affiliate compliance monitoring, is delighted to declare the appointment of Sarafina Wolde Gabriel as their new Chief Strategy Officer (CSO). This important announcement signifies a fresh period of strategic development and creative evolution for the global enterprise.
In her new role, Wolde Gabriel will be in close cooperation with Rightlander’s Founder, Ian Sims, and the larger management team, formulating and implementing strategic plans that aim to spur global growth for the company.
“Sarafina Wolde Gabriel comes to us with an exceptional track record in strategic planning and business development, along with a wealth of experience,” said Ian Sims. “Her innovative outlook and strategic expertise will serve as a cornerstone for our plans to expand and explore new markets.”
Wolde Gabriel’s mandate will involve driving Rightlander’s expansion into new sectors, identifying new product opportunities, and establishing strategic partnerships to further business growth. This aligns seamlessly with the company’s mission to reinforce its market presence and meet the sophisticated demands of clients globally.
Upon her appointment, Wolde Gabriel stated, “I am ecstatic about joining Rightlander Limited and am dedicated to advancing the company’s forward-thinking vision. I am eager to collaborate with Ian and the rest of the team to unlock new possibilities and conceive inventive strategies that will enhance our global presence.”
With over 19 years of experience, Wolde Gabriel is a seasoned digital marketing expert, primarily in the iGaming and marketing sectors. She started her career at Paysafe’s Income Access in 2004 and rapidly climbed the ladder to serve as the company’s CMO until 2016, earning numerous industry awards along the way, confirming her proficiency in leading growth within the digital marketing space.
Prior to joining Rightlander, she held the position of VP of Strategy at Income Access, where she developed innovative marketing strategies and forged vital business partnerships, leading to the company’s worldwide expansion. In 2022, she joined GeoComply, a geolocation and fraud prevention company, as a senior director and continued to showcase her expertise in new business development and global expansion.
Wolde Gabriel is also academically accomplished, holding a Master’s Degree in Marketing from the University of Surrey, UK, and a Bachelor’s degree in International Business and Marketing from Concordia University, Montreal. She also held the role of President of the African Students Association during her time at Concordia, reflecting her commitment to her community.
The integration of Wolde Gabriel into Rightlander Limited’s executive team highlights the company’s ongoing dedication to strengthening its strategic direction and propelling its growth trajectory.
For more comprehensive information about Rightlander Limited and its wide-ranging services, please visit Rightlander.com.
