LIMERICK City and County Council will unveil a new brand next week.
The aim of the brand is to strengthen the competitive edge nationally and internationally and make Limerick a tourism destination.
Limerick City and County Council Head of Marketing & Communications Laura Ryan said: “A huge amount of work has gone into this.
“It has been an exhaustive but incredibly enjoyable process that has involved a lot of research, conversations with people and organisations right across the city and county so that we could arrive at a brand position that reflects where we are and what we want to achieve,” she added.
That launch which will take place at St. Mary’s Cathedral on January 30th.
Mayor of the City and County of Limerick Cllr Michael Sheahan said: “The past decade has been arguably Limerick’s greatest ever in terms of the ground we have made.
“When you consider where we were at the start of it and where we were when we came out of it, these two points are poles apart.
“But you can’t assume that it’s going to continue as momentum just does not happen; you have to make it happen. That’s what we are doing with the development of this new brand for Limerick,” he explained.
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