
WELL-known Limerick drummer Keith Lawler is moving to a different beat these days after finding success outside of the music business.
The former โGiveamanakickโ stickman, who insists that he hails from โthe Limerick side of Parteenโ, has just scooped a major award at the Cannes Lion International Festival of Creativity.
Keith is Creative Director for JWT Folk. The agency recently won a Bronze Lion in the Sustainable Development Goals category at the prestigious festival. They were one of only two Irish agencies to win at Cannes for their work on An Postโs Address Point initiative.
The ground-breaking initiative was recognised at Cannes for its innovation in bringing a brandโs purpose to life.
Address Point provides the 10,000 people in Ireland who are homeless or living in temporary accommodation with a digital proxy, personal address linked to a local post office, giving them access to reliable communications, employment, education, health services and social services.
โWe created the idea for Address Point proactively for An Post, it was something of a passion project for us at JWT Folk and we were delighted to bring it to life with them as our partners,โ Keith told the Limerick Post this week.
โIt was a simple idea that is having a big effect and Iโm really proud to be part of that. Already 10 per cent of Irelandโs homeless community have used the service and gotten addresses, which means that now they apply for jobs, health benefits, social welfare and even vote.
โWinning a Cannes Lion for a project like this makes it all the better. I couldnโt be prouder of the team at JWT Folk for making this happen for such a good cause.โ
And as it turns out, Keith wasnโt the only Limerick winner at Cannes. His classmate and good friend from his Limerick School of Art and Design (LSAD) days, Shane OโRiordan from Raheen, also took home a prize for the only other Irish winners โ AIB.