SHANNON Airport is to build on its record level of investment with the launch of a major new marketing campaign.
Following an extensive market research programme, involving more than 8,000 of its customers, the ‘Shannon Airport – making it easy’ campaign was launched on Tuesday.
The aim of the campaign is to highlight the ease of the passenger experience at Shannon Airport and to build on the airport’s €40 million five year investment programme.
Airport Managing Director Andrew Murphy said that since 2013 the Shannon Group had invested in a range of customer-focused projects.
“We have reinvented our Shannon Duty-Free shop, upgraded our boarding gate area, transit, and executive lounges. We have added new dining facilities and resurfaced our runway. We opened Europe’s first airport sensory room and delivered a suite of online supports for visitors who need special assistance at the airport.
“We introduced new time-saving technology to reduce US pre-clearance security screening time and make our customers’ journey through the airport even quicker and easier.
“Having done all this, we wanted to refresh the Shannon Airport brand and highlight the unique customer-centred experience we offer.”
Following research by Red C and a full review by global airport specialists Pragma Consulting, the creative direction was developed by Havas Ireland.
A branding campaign is now being rolled out which highlights how the airport will keep ‘making it easy’ for passengers while creating awareness of the enhancements the airport has undergone in the past few years.
“The ten-minute experience from the drop-off at the airport to getting to the boarding gate is something that surprises people and for which we get considerable acknowledgement from our customers.
“We were the first airport to participate in a Service Excellence Programme and our airport service partners came on board to complete the customer care training. The award gives us an accolade that will greatly assist in our mission to always put our customers first.”
Shannon Group chief executive Matthew Thomas said that airports should be a pleasant part of your holiday experience, not an experience to be endured.
“Over the past few years, we have been working very hard to address this issue for our customers and we will continue to do so in the future.
“This new brand campaign is a taste of further improvements to come. Our goal is for customers to look at Shannon Airport with fresh eyes and create awareness of just how easy, enjoyable and time saving it is to use our airport,” he added.
