A YOUNG Limerick woman who took ‘a leap of faith’ by establishing a social media agency in her native city has received a major international accolade for her enterprising approach to digital marketing.
Founder of the Digital Works marketing agency, 25-year-old Eimear McManus, has been included on The Drum’s ‘50 Under 30’ list. Based on nominations from readers and curated with the help of panel of industry experts, the list sets out to celebrate female digital talent.
Eimear, who is a native of Raheen, was educated at Crescent College Comprehensive before graduating from the University of Limerick in 2015.
Growing up in the target demographic of most major social platforms, she sensed an opportunity to turn her innate understanding of social media into a business proposition.
After initially freelancing for brands and finding steady business, she took the leap of faith by opening her own agency in 2017, founding Digital Works with an office in Limerick and, latterly, in London.
Digital Works’ three full-time staff supports small businesses by helping them understand and access social media channels in a cost-effective way. Its clients include award-winning beauty brand, Skinny Tan, fashion house Julien McDonald, retailer fab.com and funding solution Swoop.
Describing her inclusion on the ’50 under 30′ list as both rewarding and motivating, Eimear said that this was particularly significant given the fact that Digital Works is less than a year old.
“It’s really exciting to represent Ireland, and of course Limerick, particularly given the standard of talent included. This list not only showcases women but also those under 30 which is incredibly satisfying and starts the conversation that age and acumen are not co-related.
“At 25, I am of the youngest women on the list but I’ve never allowed being young, or being a woman, to define my potential. Interestingly, if people know my age before they meet me, their respect for me can go down. When they find out my age after they meet me, they respect me more which is really interesting.
“I’ve often gone into meetings with one of my colleagues who is older than me and because he looks older they think he’s the boss.
“Our work sees us helping SMEs access the world of social media in the most effective way to bring about real, positive change for a business. I have recruited an exceptionally talented team and our client list and growth over the last ten months is a testament to our shared vision. As the business grows, we look forward to increasing our footprint here in Ireland and supporting homegrown businesses reach their full digital potential,” she concluded.
Details at digitalworksagency.com or search @digitalworksnow on social media.
by tom McCullough
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