LIMERICK Chamber hosted a Marketing Seminar as part of their Business Excellence Series of Seminars on June 21, sponsored by Limerick Chamber Skillnet.
This event provided an overview on the benefits of effective marketing and how it can have an impact on your business through increased sales, increased awareness and expanding your brand.
Key speakers were Professor John Fahy, University of Limerick and Kevin Meaney, Agent Digital.
Anne Morris as Limerick Chamber Skillnet manager made the point that the seminar offered “the opportunity to support regional business’s as they grow their network and increase their practical marketing skills. We support business development on an ongoing basis through significant business support for training and personal development.”
Professor John Fahy is an award winning international researcher and teacher. As Professor of Marketing at UL, he provided an outline of companies that have successfully implemented their marketing strategies and in doing so, reaped many benefits.
He said that “marketing drives your business and marketing is not about generating sales, which is the more traditional view of marketing. It is essential that companies set aside a substantial marketing budget.”
Kevin Meaney is MD of the award winning digital marketing agency Agent Digital, founded in 2007. He provided an outline of the digital channels you should to promote your business and how to make the most of each in order to have a positive impact on your business.
Mr Meaney made the observation that “61 per cent of marketers say that improving their SEO and growing their organic presence is their top in bound marketing priority. Google gets over 100 billion searches per month. 72 per cent of customers who did a local search visited a store within five miles and 81 per cent of shoppers conduct online research before making a big purchase.
