THE Coeliac Society of Ireland in association with SuperValu, will host a series of in-store information and sampling events that will kick off in County Limerick, aimed at assisting and informing those with gluten intolerances.
October’s event kicks off in county Limerick next week before heading to Tuam, Cork, Mullingar and Dublin.
Participants can look forward to sampling of gluten-free products, advice from The Coeliac Society, tips on understanding food labels plus an opportunity to speak with a dietician.
Coeliac disease is estimated to affect 46,000 people in Ireland. It is an auto-immune disease, which prevents those affected from digesting gluten, a protein found in wheat, barley and rye. The disease can manifest itself at any stage in a person’s lifetime, with symptoms including abdominal pain, recurring mouth-ulcers, weight-loss, vomiting and diarrhoea. The health implications of undiagnosed coeliac disease are far reaching can include; fertility issues, osteoporosis and anaemia. The only treatment is a gluten-free diet
Commenting in advance of the in-store events, Communications Manager of the Coeliac Society of Ireland, Sonya Sheils said “We are delighted to partner with SuperValu on this series of events. One in 100 people in Ireland has coeliac disease and it can be challenging for them to figure out what they can eat, as gluten is a common ingredient in food. I would encourage anyone who wants to find out more about coeliac disease and gluten-free living to attend an event in their local SuperValu store. Our staff will be on hand to help.”
She added: “The Coeliac Society of Ireland provides up-to-date support and information for those suffering from coeliac disease, as well as for their families. This includes an invaluable Food List, which references all of the gluten-free products available on the Irish market. Members also receive monthly updates on new products. The Food List makes it easier for sufferers to choose wisely when eating out.”
SuperValu Marketing Manager Tara Clifford said: “We are delighted to host this event in our Newcastlewest store. SuperValu has invested heavily in developing a range of gluten free products that offer good value and great taste. Our Food Academy programme has also produced a large number of innovative products demonstrating the potential for small producers to develop some nice niche products. The in-store event is a great opportunity to showcase the range of gluten-free produce available and for us to engage with our shoppers to get their views.”
These free in-store events are open to the general public, including those who are simply interested in maintaining a gluten-free diet. No pre-booking required.
Events details;
Newcastlewest SuperValu In-store Event
Monday, October 3, 7:00 pm – 9:00 pm
Dooley’s SuperValu – Bishop St, Newcastlewest, Co. Limerick
