SAUCY Limerick shoppers spend more than half a million euro a year – or €1,700 every day – online on sex toys , according to a new nationwide survey on consumer spending.
The survey of over 6,000 online shoppers has revealed that over €2.4 billion a year is spent online by Irish men and women, with Limerick accounting for nearly five per cent of this.
The research was carried out by Parcel Motel, Nightline’s secure and round-the-clock delivery service for online shoppers which has units in Castletroy and Caherdavin. The survey revealed that Limerick people spend €117 million a year online on delivered goods, with an average annual spend of €805.67 per person.
Clothing was found to be the most popular product bought online by Limerick people, with over €19.6 million being spent yearly. The average online annual spend in Limerick on clothing is €134.87 per person.
The survey also revealed that as well as Limerick adults spending over half a million online every year on adult toys, €19 million is spent on consumer electronics — accounting for over four per cent of Ireland’s total online expenditure.
Limerick people also spend, on average, €15,620 a day online on sportswear, accounting for nearly five per cent of Ireland’s total online expenditure of sportswear.
Limerick also accounted for 5.7 per cent of Ireland’s total online expenditure of mobile phones and accessories with a spend of €10.4 million.
According to CEO of Nightline, John Tuohy, online shopping is booming in Limerick. He insists people are making more transactions and spending bigger amounts than ever before.
“Limerick now has two Parcel Motel units in Castletroy and Caherdavin. Our users have on average over seven packages delivered a year, and we estimate that the annual value of online purchases processed now exceeds €114 million,” said Mr Tuohy.
“We have recently delivered our millionth parcel and expect to deliver the next million parcels in an even shorter period. One of the main reasons people are turning to online shopping is the convenience factor, particularly in the run up to Christmas time,” he concluded.
