AN independent visitor impact study released this week shows that Ballyhoura Fáilte generates €20million a year to the local economy.
The study, which was completed by Limerick Institute of Technology in partnership with Ballyhoura Fáilte, also showed that the regions welcomes half a million tourists annually.
Fergal Somers, manager of Ballyhoura Fáilte, was understandably delighted with the results of the study, attributing the success to the diversity of tourism events it encompasses.
He said: “This is very positive for tourism in the Ballyhoura region and shows that our promotion and product development of heritage, culture, festival and events, activity and adventure and working with all the local communities on a number of initiatives is clearly paying dividends.”
Ballyhoura Fáilte has been selected by Fáilte Ireland as an adventure ambassador for Ireland and has represented the region and Ireland at a number of tourism events internationally.
This weekend the Ballyhoura Mountain Bike Trails will host the European leg of the Blue Grass World Enduro Tour and will bring more than 350 bikers from across Europe to the local mountains.
In 2014 the region will host the European Elite Marathon Championships and it will also welcome delegates from the Adventure World Summit.
