Postcards present city as busy and vibrant
A RANGE of images that depict the character and beauty of Limerick city have just come on stream. While citizens of the Treaty City have had reason in recent years to bemoan the less than flattering images that all too frequently flashed on to the television screen and into newspaper pages, a just released photographic collection of Limerick landmarks, locations, river and streetscapes,
gives a realistic view of a city rich in heritage, culture and up to the minute development.
David O’Mahony of O’Mahony Booksellers’ emporium, and a driving force behind the radical redesign of the Milk Market, believes that images of Limerick as portrayed nationally and internationally, have not reflected the “real beauty and vitality of this ancient city”.
He explains: “We took it as a challenge to quickly produce marketable views that you could be proud of sending, inserting, saving, selling or even just talk about.
“These images and locations are personally chosen and we hope this will be the start of a complete series of scenes of Limerick”.
The just released first range of images includes packs of three and 10 assorted greeting cards, single greeting cards sold in lots of 30, and a collection of eight assorted postcards that are large enough to accommodate a letter.
On the back cover of these open out cards is the message that Limerick, the Riverside City, is the capital of the Mid West region and the third largest city in Ireland.
It continues: “Founded by the Vikings over 11 centuries ago, its name comes from the Norse word, Laemrich, meaning Rich Land.
“The Limerick of the 21st century is a busy and progressive city which is also a seat of learning, housing the 20,000 students of the University of Limerick, Mary Immaculate College and Limerick Institute of Technology.
“It is a city of contrasts in that it has a medieval core and an intriguing history and yet, is also a thriving commercial and tourist centre.
“With a vibrant cultural centre, the city has a host of attractions, from the Hunt Museum, Milk Market, Belltable, Pery Square, Thomond Park and the Arena at the University of Limerick, to suit all tastes all year”.
Particularly attractive, in this reporter’s opinion, are interior shots of the Hunt Museum’s treasures, the mellow medieval beauty of St Mary’s Cathedral, a kaleidoscope of colourful produce at the Milk Market, light reflected on the River Shannon, depictions of Gothic and Roman architecture and the grace and elegance of Limerick’s Georgian quarter.
Who knows, perhaps Postcards from Limerick will become as well known as Postcards from Abroad!
