More than 50 per cent of women have naturally curly or wavy hair, and as we all know, not all curls are created equal! Curly hair comes in all shapes, sizes and textures: ranging from fine to coarse, and from loose waves to tight spirals. That’s why women today need customised products specifically for their curly hair type that allows them to embrace their natural texture.
Redken’s new Curl Collection, offers customised styling products for every curl type so women can achieve the curls they’ve always wanted.
“Curls are the ultimate glamour accessory,” says Andrew Barton, Redken Ambassador and Owner of Andrew Barton Salons. “On the runways and streets we’re seeing everything from polished ringlets to sexy, tousled waves. The key is using the right products specific to your curls to create hold and separation for a dramatic but touchable look.”
The new Curl Collection consists of three high-performance products customised for different types of curls: new soft spin 05 curl-enhancing gel, a lightweight gel that boosts fine curls with avocado oil to deliver healthy bounce, new and improved ringlet 07 curl perfecting lotion, a nourishing lotion with sunflower oil to refine medium-textured ringlets and new curl wise 14 defining cream, a moisture-rich cream with mango butter to tame coarse, thick curls with luxurious control.
All three products feature the exclusive Curl-Care Complex, with protein to strengthen, antioxidants to help protect against environmental aggressors, and curl-type moisturisers specific to each product that provide the optimal level of moisture needed. And what’s more, they’re simple to use: soft spin 05 and ringlet 07 are applied to damp hair, then diffused or let to air-dry for a frizz-controlled result and ultra-polished finish. Curl wise 14 is applied to damp hair and air-dried for sleek, beautifully conditioned curls.
With products to offer customisable solutions, Redken stylists can recommend the best curl product for a woman’s specific hair type that suits their specific needs. No matter what type of curls they have, with the new Curl Collection women are armed with the ultimate tool to embrace their natural texture and take control over the styles they’ve always wanted!
Redken Curl Collection is available exclusively from hair salons. All products are priced at 17euro.
