New launch for Peugeot at Geneva show

TO coincide with 200-years of industrialisation, Peugeot has unveiled an exciting new styling direction for future models, a new corporate Lion badge and a new brand signature – Motion & Emotion.  The new-look Lion is epitomised by the spectacular new Peugeot SR1 concept car, which is unveiled to the general public at the 2010 Geneva Motor Show this month.

Dynamic, balanced and sensual, with an exclusive high-tech interior, the SR1 dream car is quite simply stunning.

In 2010 the Marque will introduce Mu by Peugeot into Europe, an innovative “top-up card” mobility service. With its unique product range it allows everyone, whether they already own a vehicle or not and whether they are a Peugeot customer or not, to access a range of mobility services via a pre-paid “top-up card” which can be topped up online.

More importantly for the five years ahead, Peugeot has announced its new marque plan, with three clear objectives, which are

1) to move from tenth to seventh place in the World market by 2015,

2) to establish the Peugeot brand as the benchmark for style and

3) to reinforce its position as the only manufacturer to offer a full range of transport solutions: bicycles, scooters, passenger cars and light commercial vehicles.

In order to achieve these goals, Peugeot is launching a new product strategy, new style lines, new transport solutions and a new visual identity.

See Adams of Glin and Castlepark Motors to test drive any model from the classy French marque.

Peugeot signifies its new branding and direction with the Lion badge and this SR1 concept car.