Adventurous, active-lifestyle customer base with Toyota
TOYOTA’S Urban Cruiser is designed for an adventurous, active-lifestyle customer base. Dissatisfied with conventional hatchbacks, these customers require a vehicle that expresses a greater sense of value and individuality.
Typically, they are singles and couples in their 30s and 40s.
Urban Cruiser customers will include a significant number of those who want to combine an active lifestyle with a high level of environmental awareness.
This Urban Cruiser meets the needs of its target customers with a unique, stylish design that offers the rugged good looks of an all-roader within a compact, urban friendly package. The high quality interior combines all the 5-seat spaciousness, practicality, versatility and loadspace flexibility of a conventional hatchback with greater comfort and refinement.
Through the application of Toyota Optimal Drive technology, the Cruiser meets a growing demand for socially responsible vehicles. Whilst Toyota’s new urban all-roader offers a marked reduction in fuel bills and responds to the pan-European introduction of CO2-based vehicle taxation with exceptionally low CO2 emissions within the 130g/ km threshold, it still delivers a dynamic, enjoyable driving experience both in and out of the city.
The Urban Cruiser is available with a choice of two advanced and highly efficient new engines: a 1.33 litre dual VVT-i petrol engine with Stop & Start technology, and a 1.4 litre D-4D diesel engine.
The latter’s AWD powertrain generates CO2 emissions of just 130g/km; the world’s lowest level for an all-wheel driven passenger car. Despite its rugged exterior design, the Urban Cruiser displays admirable aerodynamic characteristics, with a drag coefficient of only Cd 0.315.
This was made possible by the careful tuning of airflow over the bodywork. Attention has been paid to the airflow over the ‘pagoda’ roof and rear spoiler, and optimisation of the angle of the roof sides. The lower section of the front bumper and the door mirrors have also been shaped for optimum aerodynamic performance, whilst the addition of front and rear wheel spats significantly reduces wheel arch air turbulence.
See O’Mara Motors, Ballysimon Road and Brian Geary Car Sales in Rathkeale to test drive this new machine and any Toyota model available in Ireland.
