Television presenter Emma O’Driscoll was on hand at Brown Thomas to officially launch the 2009 Fashion Targets Breast Cancer™ Ireland campaign in aid of Action Breast Cancer (a programme of the Irish Cancer Society) and Europa Donna Ireland. Emma launched the Paul Smith designed Fashion Targets Breast Cancer tote bag, which has been exclusively created for the Brown Thomas Group to support this year’s campaign. This year Paul has also designed an exclusive t-shirt to highlight the awareness of breast cancer amongst men and will no doubt be a big hit this summer.
The Fashion Targets Breast Cancer bag will be sold for 35euro and the t-shirt for 45euro in Brown Thomas Dublin, Limerick, Cork and Galway and BT2 stores from Thursday May 5th. All proceeds raised will go to Action Breast Cancer and Europa Donna Ireland.
Exclusive t-shirt which is also designed by Paul Smith to highlight the awareness of breast cancer amongst men.
Fashion Targets Breast Cancer tote bag designed by Paul Smith
