Buying and wearing vintage clothing is currently one of the hottest ways to recycle. An estimated 1-2 million tonnes of post-consumer textile waste per year are thrown away and end up in landfill sites. Morethanwaste.com states that “…over the full lifecycle of clothing, there is a range of environmental, social and economic impacts.
The growth in fast fashion and consumption is an important contributor to these impacts.” When opting for vintage you are playing an active part in reducing extreme consumption and post-consumer textile waste by recycling.
There are many second hand and vintage clothes shops to browse, however, many people don’t have time to visit or simply don’t have access to the bigger stores in cities like London. Despite there being various online vintage stores, many are massively overpriced or describe and display items poorly. Love Miss Daisy was launched in September 2008 with a view to providing affordable, high quality vintage clothing and accessories displayed clearly and simply, with detailed yet concise and accurate descriptions and measurements. A welcome relief for those who adore vintage but either hate or have no time for rummaging through rails, shelves and boxes full of clothing.
A real treasure chest of hand picked vintage beauties, Love Miss Daisy sources from Europe, the USA and the UK. Stocking fabulous evening gowns, sassy vintage day dresses, separates, vintage coats and jackets, accessories and all things in between, the collection includes vintage wedding dresses; an ever-growing collection of beautiful, delicate one off gowns at credit crunch beating prices.
With celebrities such as Agyness Deyn, Sienna Miller and Chloe Sevigny wowing us with their integration of vintage pieces into their headline snatching ensembles, vintage is becoming a must-have. Many wear vintage to illustrate their own individual identities and personalities, but for those who like to incorporate vintage into their avid following of fashion, take a snoop around the seasonal section. In what has become the signature of Love Miss Daisy, each season current stock is matched to current key trends, enabling fashionistas to remain of-the-moment in an eco-chic way.
The beauty of vintage clothing is that it’s built to last. Many items have already travelled thousands of miles and had several loving owners in their past. It is fascinating to wonder who’s life each piece was a part of before it became a part of yours. Many of today’s fashions and designer collections are influenced by past decades and bygone eras. So, when classic and original items are still obtainable, who wouldn’t want to grab themselves a piece of fashion history? Love Miss Daisy also has birthdays and every other occasion covered, with gift vouchers available from the value of £10stg. Visit www.lovemissdaisy.com to see what’s currently in store.
